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Bike Hutto Launches New Share The Road Campaign

ShareTheRoadHuttoCampaign_Box

Share the Road campaigns have been utilized across the country in order to caution motorists that other forms of transportation utilize and cross roadways.  The phrase, “Share the Road”, is applicable to both motorcyclists, as well as bicyclists depending on the campaign.  Whichever the focus, these campaigns are meant to improve safety conditions for entities by raising awareness and encouraging these segments of the population to watch out for one another. Bike Hutto is now working to build bicycle/car safety awareness in Hutto through their new public education outreach campaign, Share the Road Hutto: Looking Out for Our Neighbors.

ShareTheRoadHuttoCampaign_EliBike Hutto sites campaigns such as Bike Pittsburgh and People For Bikes for serving as inspiration for the Hutto campaign because they emphasize the humanization of bicyclists in order to promote safety. It is a reminder that the person you see on a bike is a friend, family member, and neighbor to someone.  The images and descriptive words used in Hutto’s new campaign come directly from their Community of Cyclists program.  “It was important for us to use pictures and words from bicyclists that live right here in Hutto”, says Bike Hutto Director, Jessica Romigh. “We hope this is a first step in creating a culture here in Hutto where all forms of transportation that use the roadways can feel safe and be aware of each other.”

The Share the Road Hutto campaign will primarily be a digital marketing campaign in its initial launch with a focus on social media and online publications. Utilizing a combination of images, text, and the #ShareTheRoadHutto hashtag, Bike Hutto hopes to spread this important educational message virally throughout Hutto and Central Texas.  The long-term goal will be to do a print ad and sign campaign once a grant and/or sponsor can be found to assist with funding.ShareTheRoadHuttoCampaign_Erika

For a full display of images currently available within the Share the Road Hutto campaign, please visit https://bikehutto.org/programs/share-the-road-hutto/.

Bike Hutto is a non-profit bicycling advocacy organization located in Hutto, Texas. Our mission is to encourage and foster a community environment within Hutto in which bicyclists of all ages can socialize, receive safety education, and voice their needs for building better bicycle friendly infrastructure.  Bike Hutto values the importance of creating a bicycle friendly community within the City of Hutto focusing on the benefits (Transportation, Health, Economics, Recreation, and Environment) that bicycling provides.

Community of Cyclists Campaign to Launch 2015

Hello My Name Is...And I Ride

Bike Hutto is launching the ‘Community of Cyclists Campaign’ in January 2015.  The campaign was inspired by similar campaigns launched by People For Bikes and Bike Pittsburgh, which emphasize the humanization of bicyclists to promote bike safety.

The Community of Cyclists Campaign is an effort by Bike Hutto to show the wide variety of people in Hutto that bike.  The term, “Cyclist” can sometimes give off a certain type of image. The campaign will promote the fact that there is no one “type” of person who rides a bicycle.  They are our friends, our neighbors, our students, and our colleagues.

Profiles will be done on a variety of Hutto bicyclists.  Each profile will include the “Hello My Name Is….And I Ride” logo, a picture of the cyclist, 3 descriptive words that the person being profiled feels represents them, and answers to a brief interview.  The process will take part via email and will not take up much of the individual’s time.  The Community of Cyclists profiles will be promoted both on the Bike Hutto website, as well as on all social media channels.

It is always best to put a face to the name, whether you’re talking about bike safety, future bike infrastructure, or social events.  Hutto is about community.  If you are a bicyclist, it is important to know your fellow riders.  If you don’t ride, it is an important to remember that the needs and safety of the person you see bicycling could be your neighbor.