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Bike Hutto Launches New Share The Road Campaign

ShareTheRoadHuttoCampaign_Box

Share the Road campaigns have been utilized across the country in order to caution motorists that other forms of transportation utilize and cross roadways.  The phrase, “Share the Road”, is applicable to both motorcyclists, as well as bicyclists depending on the campaign.  Whichever the focus, these campaigns are meant to improve safety conditions for entities by raising awareness and encouraging these segments of the population to watch out for one another. Bike Hutto is now working to build bicycle/car safety awareness in Hutto through their new public education outreach campaign, Share the Road Hutto: Looking Out for Our Neighbors.

ShareTheRoadHuttoCampaign_EliBike Hutto sites campaigns such as Bike Pittsburgh and People For Bikes for serving as inspiration for the Hutto campaign because they emphasize the humanization of bicyclists in order to promote safety. It is a reminder that the person you see on a bike is a friend, family member, and neighbor to someone.  The images and descriptive words used in Hutto’s new campaign come directly from their Community of Cyclists program.  “It was important for us to use pictures and words from bicyclists that live right here in Hutto”, says Bike Hutto Director, Jessica Romigh. “We hope this is a first step in creating a culture here in Hutto where all forms of transportation that use the roadways can feel safe and be aware of each other.”

The Share the Road Hutto campaign will primarily be a digital marketing campaign in its initial launch with a focus on social media and online publications. Utilizing a combination of images, text, and the #ShareTheRoadHutto hashtag, Bike Hutto hopes to spread this important educational message virally throughout Hutto and Central Texas.  The long-term goal will be to do a print ad and sign campaign once a grant and/or sponsor can be found to assist with funding.ShareTheRoadHuttoCampaign_Erika

For a full display of images currently available within the Share the Road Hutto campaign, please visit https://bikehutto.org/programs/share-the-road-hutto/.

Bike Hutto is a non-profit bicycling advocacy organization located in Hutto, Texas. Our mission is to encourage and foster a community environment within Hutto in which bicyclists of all ages can socialize, receive safety education, and voice their needs for building better bicycle friendly infrastructure.  Bike Hutto values the importance of creating a bicycle friendly community within the City of Hutto focusing on the benefits (Transportation, Health, Economics, Recreation, and Environment) that bicycling provides.

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Hutto To Pursue Bike Friendly Community Designation

On Thursday September 17th, the Hutto City Council voted and approved the Strategic Guide 2035. The Strategic Guide serves as a long-range, comprehensive planning document aimed at guiding the growth and development of the City to the year 2035. There are Policies, Goals, and Activities that are outlined to make this planning a reality. Under the Mobility Policy is the goal to “Maintain and Follow Pedestrian Mobility Plan”. For FY16 one of the activities to reach that goal is as follows:

“Pursue Bike Friendly Community Designation”

With the approval of the Strategic Guide 2035 document, Hutto can officially pursue a Bike Friendly Community Designation from the League of American Bicyclists! This has been an important goal for Bike Hutto and we are very excited to be able to move forward on this!

So what is a “Bike Friendly Community Designation”?  Per the League of American Bicyclists,

TheLEAGUE-BFA“The Bicycle Friendly Community (BFC℠) program provides a roadmap to improve conditions for bicycling and the guidance to make your distinct vision for a better, bikeable community a reality.  A BFC welcomes bicyclists by providing safe accommodations for bicycling and encouraging people to bike for transportation and recreation. Making bicycling safe and convenient are keys to improving public health, reducing traffic congestion, improving air quality and improving quality of life.”

This is done by targeting the 5 E’s — Engineering, Education, Encouragement, Enforcement, and Evaluation/Planning.  There are levels of designation within the program that include Bronze, Silver, Gold, and Platinum.  In Texas there are currently five communities that are certified. Austin has Silver status.  Houston, Richardson, San Antonio, and The Woodlands Township have Bronze status.  The following Texas communities have received Honorable Mention through their applications: El Paso, Frisco, Hollywood Park, and Plano.

What happens now? 

The City will be creating an employee team to help pursue the designation. Bike Hutto will continue to be involved in the process and will work with the City of Hutto on helping to make this designation a reality. There are two application cycles each year.  There is one in February and one in August. Once there is a team put in place and planning has begun, it will be determined which cycle the application will be submitted to.

Learn more about the Bicycle Friendly Community Program through the League of American Bicyclists by visiting: http://bikeleague.org/community

Community of Cyclists Profile: Jessica Romigh

Hello My Name Is...Jessica

WIFE.      GARDENER.      ADVOCATE.

Jessica Romigh ProfileJessica Romigh 
“Bicycling is what made me fall in love with living in Hutto.  You can discover so much more about a town when you get out of the car and either bike or walk it!”
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1. What is your occupation?
Founder of Bike Hutto 
2. Use 3 words to describe who you are?
Wife, Gardener, Advocate 
3. How long have you been riding a bike?
Despite riding a bike when I was a kid, I was always a little fearful of falling (having been klutzy and doing it quite often!)  Taking up bicycling as an adult last year meant conquering years of pent-up fear and balance issues. But my desire to get out there and ride was stronger. Now the fears are gone and there’s no looking back!
4. Do you ride for recreation, transportation, or both?
I ride for both.  We made the choice to be a one-car family which means biking as transportation is a necessity.  It’s great since it means getting on the bike even when the weather is less than perfect.
5. What do you enjoy most about cycling?
I love the feeling of freedom and adventure that comes when you hop on your bike.  But I think what I love most is that bicycling is what made me fall in love with living in Hutto.  You can discover so much more about a town when you get out of the car and either bike or walk it!
6. What would you love to see for bicyclists in Hutto?
For Hutto to eventually become a League of American Bicyclists certified ‘Bicycle Friendly Community’.  That encompasses so much of the discussions that have started about better bicycle infrastructure (bike lanes, bike racks, trail systems), social events, and safety education.  Hutto is in the perfect position to start thinking about and incorporating all of these things into it’s future planning!
7. Anything more to add? 
I am so excited for what the future hold for Hutto bicyclists!  Let’s climb on and enjoy the ride!
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Find more Community of Cyclists Campaign profiles HERE!
The Community of Cyclists Campaign is an effort by Bike Hutto to show the wide variety of people in Hutto that bike.  The campaign will promote the fact that there is no one “type” of person who rides a bicycle.  They are our friends, our neighbors, our students, and our colleagues.  It is always best to put a face to the name, whether you’re talking about bike safety, future bike infrastructure, or social events.  Hutto is about community.