Bike Hutto is launching the ‘Community of Cyclists Campaign’ in January 2015. The campaign was inspired by similar campaigns launched by People For Bikes and Bike Pittsburgh, which emphasize the humanization of bicyclists to promote bike safety.
The Community of Cyclists Campaign is an effort by Bike Hutto to show the wide variety of people in Hutto that bike. The term, “Cyclist” can sometimes give off a certain type of image. The campaign will promote the fact that there is no one “type” of person who rides a bicycle. They are our friends, our neighbors, our students, and our colleagues.
Profiles will be done on a variety of Hutto bicyclists. Each profile will include the “Hello My Name Is….And I Ride” logo, a picture of the cyclist, 3 descriptive words that the person being profiled feels represents them, and answers to a brief interview. The process will take part via email and will not take up much of the individual’s time. The Community of Cyclists profiles will be promoted both on the Bike Hutto website, as well as on all social media channels.
It is always best to put a face to the name, whether you’re talking about bike safety, future bike infrastructure, or social events. Hutto is about community. If you are a bicyclist, it is important to know your fellow riders. If you don’t ride, it is an important to remember that the needs and safety of the person you see bicycling could be your neighbor.